London - Wine at Firmdale

  • Head of F&B, Sarah Williams and Wine Supervisor, Lawrence Rugeroni tasting wines sat on banquette seating behind a table with four bottles of wine in front of them

Our WINE ETHOS

Akin to our individual and creative approach to hotel design, we take pride in curating our wine lists, celebrating producers with evocative stories that really care about what they do. We're passionate about craftsmanship, which is why we focus on artisan wines - those made by grape growers and their families. Alongside this, we look for producers that are farming vines in a conscious and sustainable way - organic viticulture and with low intervention wine making.

Whether it's an established producer, such as Gérard Boulay, or an exciting up-and-coming winemaker, like Sylvain Pataille, we love bottles with personal stories. Our lists are dynamic - we update them regularly as we find new wines that excite us, and we’re constantly discovering lesser-known producers making incredible wines. We discovered Champagne Déhu last year, following a team trip to Champagne in France, and we now exclusively serve their grower Champagne as our house pour.  

While we are brave with our choices, we want wine to be approachable. There’s always a large selection available by the glass, with a selection of premium wines available via Coravin. 

AWARDS

  • Firmdale Hotels: Best On-Trade Wine Buying Team - Wine Buyer Awards, 2025
  • Ham Yard: Notable Wine List Award - AA, 2024/5