Special Offers
The Soho Hotel
Stay for 3, Pay for 2
To celebrate 40 years of Firmdale Hotels, we’re gifting you a night on us when you book an extended stay at The Soho Hotel for the New Year. With our special anniversary offer, book three nights in one of our suites and enjoy the third night, complimentary.
- Stay for 3 nights and only pay for 2 when booking a suite (every 3rd night complimentary)
- A complimentary welcome gift, bottle of Champagne and fruit bowl on arrival
- 1st January 2026 - 28th February 2026
- Available on Luxury Junior Suites and above
- Cancellation by 12pm the day prior to check in
- Minimum 3 night stay
- Subject to availability
Rates from £532 per room per night including VAT, based on a Luxury Junior Suite (this price is the average of 3 nights, and already includes the complimentary 3rd night).
For reservations please book online below or contact the hotel directly on +44 (0)20 7546 1011 or to email CLICK HERE.
Stay for Longer
Discover more of London and 'Stay For Longer' at The Soho Hotel. Enjoy up to 20% off the best available rate for stays of three nights or longer and explore the vibrant streets of Soho.
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Up to 20% off best available rate
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Complimentary English breakfast
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Welcome cocktail
- 25th October - 9th November 2025
- 1st January - 28th February 2026
- 28th March - 12th April 2026
- 13th July - 6th September 2026
- Valid between 14th July - 7th September 2025
- Minimum 3 night stay
- Cancellation by 12pm the day prior to check in
- Subject to availability
Rates available from £545 per room, per night, including VAT.
For reservations please book online below or contact the hotel directly on +44 (0)20 7546 1011 or to email CLICK HERE.
Upgrade Your Stay
Indulge in a luxurious stay at The Soho Hotel with a guaranteed room upgrade at the time of booking. Start your day with an English breakfast at Refuel Bar & Restaurant before exploring the city's top sights.
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Guaranteed upgrade at time of booking
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Complimentary English breakfast
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Seasonal welcome cocktail
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Complimentary welcome gift
- 25th October - 9th November 2025
- 1st January - 28th February 2026
- 28th March - 12th April 2026
- 13th July - 6th September 2026
- Maximum one night stay
- Cancellation by 12pm prior to the day of check in
- Subject to availability
Rates from £600 per room per night including VAT.
For reservations please book online below or contact the hotel directly on +44 (0)20 7546 1011 or to email CLICK HERE to email.
Family Time
Keep the whole family entertained at The Soho Hotel. Discover the delights of London, from vibrant cafes and restaurants to some of the world's best theatres and museums just a short walk from the hotel.
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The Family Time package includes 50% off the second bedroom
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Complimentary extra bed / sofa bed (second extra bed would be subject to a charge)
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Daily English breakfast for the family
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Children's bathrobes and toiletries
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Children's board games and books
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RIKRAK welcome gift for the parents
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Use of Xbox or PlayStation
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Milk & cookies at turndown
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Late checkout (1pm)
- 25th October - 9th November 2025
- 1st January - 28th February 2026
- 28th March - 12th April 2026
- 13th July - 6th September 2026
- Cancellation by 12pm prior to the day of check in
- Subject to availability
- Interconnecting or adjacent room options available
Rates from £738 per room per night including VAT ( Rates from £369 ex VAT for 2nd room).
For reservations please book online below or contact the hotel directly on +44 (0)20 7546 1011 or to email CLICK HERE to email.
Stay The Weekend
Step into the vibrant atmosphere of Soho with our 'Stay the Weekend' offer at The Soho Hotel, giving you extra time to savour the delights of the West End.
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Complimentary English breakfast,
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Welcome cocktail
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Guaranteed complimentary 4pm late checkout
- Available Friday - Saturday with complimentary late check out on Sunday
- Cancellation by 12pm the day prior to check in
- Minimum 2 night stay
- Subject to availability
- Available all year round
Rates from £564 per room per night including VAT.
For reservations please book online below or contact the hotel directly on +44 (0)20 7546 1011 or to email CLICK HERE to email.
- Up to 20% off per night
- Full payment taken at the time of booking
- Non refundable
- Amendments possible with some restrictions
- Offer not available for reservations less than 7 days prior to check-in date
- Card used for payment must be presented upon check-in, please contact reservations if this is a third party payment
- Offer excludes breakfast
- Min 2 night stay
Luxury Rooms are available from £545 including VAT.
For reservations please book online below or contact the hotel directly on +44 (0)20 7546 1011 or to email CLICK HERE to email.