Vanessa’s signature style combines bold prints and patterns with innovative tailoring techniques, such as 3D layering. Her work is handcrafted in the finest luxurious fabrics and embellished with hand painted buttons, beading and embroidery. Vanessa designs her work for intelligent, glamorous, spirited women where classic styles endure over trends. Each collection centres around a concept that is close to Vanessa’s heart, the narrative beautifully created on garments with such attention to detail, each piece retains its sense of bespoke individuality.
Vanessa combines original artworks and photography to create highly individual and contemporary prints. Her work is easily distinguished by its meticulous attention to detail and luxurious fabrics. Also signature to the brand and present in every collection is the Vanessa Trench, a coat dress cut with strong classic feminine silhouette.
Atelier Vanessa Gounden also offers limited edition pieces and a bespoke service for individual clients.
To be worn with attitude.
6 Ham Yard
Monday to Saturday: 11AM - 7PM
Sunday from 12NOON - 6PM
ABOUT VANESSA GOUDEN, CREATIVE DIRECTOR
Born and raised in the era of apartheid in South Africa, Vanessa’s early upbringing and experiences in the townships made her determined to break through the glass ceiling. Her hard work and determination paid off and she went on to gain a university degree and become a successful entrepreneur in post-apartheid SA. Hardship and segregation have had a lasting impression on Vanessa, moving her to serve under Nelson Mandela, helping to build a new South Africa following the first democratic elections in 1994.
Her ebullient spirit, passion for social issues, love of art and innate creativity have all drawn Vanessa to the world of fashion. It is unsurprising then that her signature prints are conceptual and challenging with each print an elaborate canvas to create awareness of social and political issues. Her strong sense of colour and aesthetics has its roots in her childhood, from the rose farm where she worked, to the expansive dramatic landscapes and vibrant African culture.