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Terms & Conditions - Firmdale Hotels

The following terms and conditions relate to all bookings made with the Company through this website for our hotels in London, U.K.

1. The meaning of some words used in these terms and conditions:

‘we’, ‘us’ or ‘our’

is a reference to Firmdale Holdings Limited (Company number 04648681) having our registered office at 18 Thurloe Place, London SW7 2SP, or any of its subsidiaries that may own and/or operate the Hotel;

‘you’ or ‘your’

is a reference to the person to whom we are providing our Services and who is required to pay for the Services we provide;


means the booking of any accommodation or other services provided to you by us;


means the hotel in respect of which your Booking is made;


is a reference to both us and you; and


means our website

2. Entering into a legally binding contract

A contract between you and us will come into being once we have accepted your Booking and sent you an email or any other form of communication confirming such acceptance (“Booking Confirmation”).

3. Price and payment

3.1 The amount shown on our Website at the time you make your Booking and that is set out in our Booking Confirmation is the amount you will be charged when you check in to the Hotel.

3.2 When making your Booking you must give details of a current, valid credit or debit card. If you are using an American Express card, a PIN number will be required.

3.3 Pre-payment for your Booking and incidentals will be taken when you check in to the Hotel. A refund will be given in respect of incidentals paid for but not used or taken up at the time you check out of the Hotel.

3.4 We will also take details of a current, valid credit or debit card (or PIN number if you are using an American Express card) when you check into the Hotel which we reserve the right to charge on any failure to pay on your part. This card may be the same or a different one to that used when making your Booking and mentioned above.

3.5 All amounts stated are inclusive of VAT or local taxes, which will be added at the rate currently in force.

4. Cancellation by you

4.1 If you wish to cancel or amend your Booking you must do so by sending us an email or by telephoning the Hotel direct. Please note cancellations or amendments are not permitted on any ADVANCED PURCHASE Bookings as a full, non-refundable deposit is taken at the time of booking.

4.2 Cancellations or amendments to your Booking must be made by 12 noon (GMT) 24 hours ahead of arrival to avoid a one night accommodation charge inclusive of VAT at the rate currently in force.

4.3 If you cancel or amend your Booking after 12 noon (GMT) 24 hours ahead of the arrival date as set out in your Booking or do not check in to the Hotel in accordance with your Booking, a one night accommodation charge inclusive of VAT at the rate currently in force will be made to the credit or debit card, details of which were given at the time of your Booking.

5. Cancellation by us

We shall not be liable beyond any refund of payment made for unused days if we cancel your Booking or prematurely end your occupancy, due to an event outside our reasonable control affecting the Hotel. This shall include without limitation government intervention, wars, civil commotion, fire, flood, accident, storm, strikes, terrorist attacks and health risks. If you cancel your Booking or prematurely vacate due to such an uncontrollable event affecting you rather than the Hotel you will not be entitled you to any refund.

6. Exclusion and limitation of liability

6.1 We do not exclude or limit liability for our negligence or negligent omission which causes you personal injury or death.

6.2 We shall only be liable for any loss or damage suffered by you which is reasonably foreseeable and a direct consequence of a breach by us of this contract. In the event that any loss or damage suffered by you relates to your business activities then we exclude all liability for any business loss and in particular we exclude all liability for loss of profits or other economic loss arising out of a breach of this contract.

6.3 We also exclude liability for the loss by you of any items or personal articles in the Hotel.

6.4 Our liability to you shall not exceed the price paid by you in respect of the Booking in any event.

7.0 Contacting each other

If you wish to send us any notice or letter then it needs to be sent to 18 Thurloe Place, London SW7 2SP. If we wish to send you a letter or notice we will use the address you have given in your Booking.

8. Behaviour and Conduct

Reasonable behaviour is expected at all times; unreasonable behaviour will not be tolerated (including disrespectful treatment of any of our Hotel staff). Management reserves the right to cancel your Booking at any time if any person or group, who in the opinion of management behaves in an objectionable manner or contravenes the terms and conditions of this contract and any other document agreed by you, or any regulation posted in the Hotel, and there will be no refunds made for payments already received.

9. Damage

You will be charged for any damage caused by you to any Company property or any additional cleaning required as a result of your actions during your stay at the Hotel.

10. Use of the Website

The use of the Website is restricted to people over the age of 18. Persons under the age of 18 may not check into any of the Firmdale hotels unaccompanied by an adult.

11. Exchange Rate

All rates quoted on our Website or otherwise and confirmed in non-UK Sterling will be converted to the UK Sterling by the Hotel at the time of payment, based on the then current exchange rate. The same exchange rate will be used if a refund in respect of incidentals is required when you check out of the Hotel.

12. Group Bookings

A maximum of 4 rooms may be booked online. Reservations for 5 to 9 rooms require prior approval from the Hotel; please contact the Reservations team. To book 10 or more rooms please contact the Sales team using the following link:

13. Smoking Policy. Smoking is not permitted in the bedrooms or internal public areas of any of our hotels in accordance with current legislation. If you smoke in your bedroom you will be charged the equivalent to the price of one night’s stay in the room set out in your Booking.

14. Law and jurisdiction

This contract shall be governed and construed by the law of England and you and we agree to submit to the jurisdiction of the courts of England.