“I started my hospitality journey in high school, studied in Switzerland, and gained experience across Europe. I joined Firmdale in 2018, worked at Ham Yard and The Soho Hotel, and after a few years away, I was thrilled to return in 2025 as Deputy General Manager. It truly feels like coming home.

Every day brings something new. I support daily operations, solve problems, maintain standards, and focus on both our guests and team’s wellbeing. It’s challenging, but so rewarding.

Firmdale is warm, supportive, and feels like family. From ongoing training to Friday afternoon teas, it’s the little things that make a big difference.

It’s the sense of belonging. You’re not just part of a hotel, you are part of something bigger, with endless opportunities to grow and connect across the group.

Many of my colleagues have been with Firmdale for over 10 years. Their passion and dedication continue to inspire me and new team members too.

Firmdale has championed my development through multiple roles and properties. There’s a real investment in people here, and it shows in the opportunities available.”

"I have been part of Firmdale for 3 years. I discovered hospitality by chance, and never looked back. With nearly 8 years of experience across different departments, I joined Firmdale drawn by its reputation for employee development and it delivered from day one. I started as a Receptionist at The Soho Hotel and within six months, was supported and encouraged to become a Reception Supervisor. Passion and enthusiasm are core Firmdale values that drove me forward. Later, I joined the Graduate Management Programme, giving me the chance to explore hospitality in depth and be part of exciting, company-wide initiatives. Nearing the end of the programme, I feel empowered and ready for the next challenge.

No two days are the same! The programme keeps me engaged and constantly learning.

Firmdale truly invests in its people—supporting work-life balance, well-being, and growth, while always putting guests at the heart of what they do.

The best thing about working here is the people. Being surrounded by curious, adaptable, and passionate colleagues has been the highlight of my journey.

The managers and my co-workers are supportive, inspiring and aligned with the same values.

Firmdale have championed my growth every step of the way, proving that at Firmdale, opportunities are always there for those who seek them."

“The hotels are absolutely stunning! I still remember walking in for my first interview; bright, colourful, and full of character. It’s such a refreshing contrast to traditional 5-star hotels, and that same vibrant energy flows into the workplace. There’s a real focus on positivity, genuine support from management, and a strong respect for work-life balance.

It’s a positive, uplifting environment surrounded by amazing people.

Firmdale has been key to my development; I started as a receptionist and now I’m a Deputy General Manager. The guidance and encouragement from my managers made all the difference.

With 8 hotels in London, there are constant opportunities to grow. Internal promotions are a big focus, and managers truly champion development.”