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    Contact the Elderly is the only national charity solely dedicated to tackling loneliness and social isolation amongst older people. They aim to do this by organising Sunday afternoon tea parties for small groups of elderly people who live alone, and volunteers within their local community who collect and accompany them, offering a regular and vital friendship link. Firmdale Hotels host bi-monthly tea parties at all of our London hotels in support of Contact the Elderly.


    This is a London based charity focussing on community cohesion, they have currently held more than 50 community events in the last five years in the Soho area. These include coffee mornings, cheese and wine parties, tea dances, games afternoons, Christmas parties and an annual trip to the coast. They concentrate their efforts mainly on the older members of the community and those who are unemployed or feel isolated. Firmdale’s support consists of hosting meetings and events in both The Soho Hotel and Ham Yard Hotel.