Firmdale Hotels

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Please scroll down to read more on Firmdale Hotels and its social responsibility.

Build Africa Construction of Kawo Kakira Primary School, Uganda

Firmdale Hotels' Social Responsibility commitment encompasses working with a specified number of charities per year, one of which will always be within the local community, by offering support through the skills of its employees and the Company's own resources. The chosen local charity benefits from the direct involvement of Firmdale Hotels' employees who undertake a paid day of charitable work per year, allowing them to see the direct impact of their involvement. New initiatives and fundraising opportunities are propagated throughout the Group by Social Responsibility Committee members from each of the hotels, spear-headed by the Director of Operations and an executive committee of Group Managers.


For 2012/2013 Firmdale Hotels is working with:

BUILD AFRICA, a UK based charity that supports educational development in rural Uganda and Kenya. Firmdale Hotels has sponsored the construction of Kawo Kakira Primary School in Bukedea district, Uganda, encompassing the building of a classroom; the supply of resources required for the children, including desks and books; the supply of teachers' furniture; the building of a latrine block; along with all construction co-ordination costs, including site visits, organisation of the school construction committee and the liaising with government officials. Firmdale Hotels are also helping to sponsor teacher training, with emphasis on community involvement and ensuring the sustainability of the school, as well as enabling the children to learn through play, and a national radio advertising campaign encouraging parents to send girls to school. The project design and management costs have also been met by Firmdale Hotels, along with supporting costs in Build Africa's Ugandan and UK offices for the monitoring, evaluation, financial tracking and reporting on all aspects of the project. In February 2011, Firmdale employees visited Kawo Kakira and assessed progress. The school was commissioned on the 1st March and officially handed over to the governing body, parents and pupils. Further funding for the construction of a second school block and additional latrines has been agreed, for completion by the end of 2012. Fundraising initiatives for Build Africa as a whole have included teams of runners in the 2010 Honolulu Marathon and the 2011 London Marathon and Royal Parks Half Marathon in 2011 and 2012, raising a total of just under 10,000 for the charity. For more information CLICK HERE.



TREES FOR CITIES is an independent, local charity that undertakes tree planting and green initiatives in urban areas of greatest need. The project has been part of a successful 'Green' incentive run out across the hotels and so far ten fully grown trees have been dedicated by Firmdale Hotels, along with carpet donations being used by the Firmdale volunteers for plant bedding, when taking part in outreach days with the charity. For more information CLICK HERE.


STREETLYTES is a charity catering to the poor and homeless in central and west London, providing hot food, clothing and blankets on a bi-weekly basis. Firmdale Hotels instigate regular clothing drives; have donated hygiene kits, crockery, cutlery, soft furnishings and bedding, as well as volunteering employees for evening soup kitchens across the capital. For more information CLICK HERE.

In addition, Firmdale Hotels host bi-monthly CONTACT THE ELDERLY afternoon tea parties in event spaces throughout the hotels, with members of staff interacting with guests from the charity who otherwise have little external social contact. Crosby Street Hotel, New York have now signed up to the GLOBAL SOAP PROJECT, a Georgia based charity where used soap from the hotel is recycled into 'new' bars that are then sent out to vulnerable populations around the world such as refugees, orphans and disaster victims.