The HAM YARD HOTEL project is a three quarter acre site situated
in London's Soho just behind Piccadilly Circus. When completed it
will have 90 bedrooms and suites, 24 apartments, 12 retail stores,
bar, restaurant, gym and spa. There will be a 175 seat
theatre/cinema, several exclusive private event spaces as well as a
4 lane bowling alley. The project will breathe life into this site
which has been vacant for over 40 years. Firmdale Hotels is working
with the architects Woods Bagot. Kit Kemp is designing the
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