Firmdale Hotels



New York has some of the very best shopping in the world. Below are a selection of new shops that we think might be of interest.


21 Howard Street, NY 10013, T: 646-590-3929
The Italian eyewear brand has just opened their flagship store in SoHo. The boutique showcases 112 different styles of frames, including the introduction of an entirely new style, Novanta, which is exclusively available at the New York location. Housed in a vast 4,000 square foot space; the exposed-brick interiors feature specially commissioned furniture from the likes of BassamFellows and Eames.

148 Mercer Street, NY 10012 T: 212-206-0872
Located in the heart of SoHo this flagship store is Alexander Wang's first opening since stepping into the role of creative director of the iconic fashion house. The entire ready-to-wear collection and a full range of accessories are on show, and are housed in intimate private rooms off the main atrium. The Ryan Korban designed interiors have been inspired by the couture salon and feature Verde Ramegiatto marble walls and a skylight ceiling covered with a lattice metal inlay.

160 Lexington Avenue, NY 10016 T: 646 837 7750
The brainchild of Rei Kawakubo, the creative mind behind Comme des Garçons, this is undoubtedly the store opening of the year so far. An eclectic collection of products from fringe designers such as Juun J and KTZ, as well as exclusive items from the likes of Prada, are presented over seven floors, navigable by staircase or clear-box elevator shooting through the middle of the building. More show than store, the avant-garde design concept and creative buzz make this a singularly unique retail experience.

611 Broadway, NY 10012 T: 646 649 5808
This SoHo showroom is the first brick-and-mortar venture from the fantastically successful e-commerce jewelry brand. The space showcases collections from both emerging and established designers such as Eddie Bargo, with customers offered the opportunity to customize and personalize pieces for the first time. The interior design concept has been created by Jeremiah Brent and features geometric-printed walls, and bejeweled mannequins. 







246 Bowery, NY10012 T: 212 675 2346
The owners of this new womenswear boutique, housed in a former nightclub owned by Lenny Kravitz, have reflected their own personal style in the entire collection, and that's good, because they've got great style. Expect to find unique pieces that will make anyone stand out from the crowd and items that you won't find in many of the other boutiques nearby. There's a good balance of designer, vintage and wearable pieces and the odd bit of menswear and art available too.

13 Crosby Street, NY 10013, T: 212 226 8349
The upscale outdoors brand has just opened its first flagship store in SoHo. The entire men's and women's collection is on show alongside chic accessories from the likes of Kletterwerks and SALT. The 2,000-square-foot space has been created by Parisian designer Thierry Gaugain and features elements such as a 16-foot high stacked log wall, custom wood crates with LED lights, and a custom metal riveted table in the center of the store.

239 Elizabeth Street, NY 10012 T: 646 484 5757
The handbag designer has chosen this elegant Nolita location for her first Manhatten standalone store. In addition to the full range of Vivier's staples of foldover clutches, soft leather duffels, and roomy travel bags, the boutique stocks a selection of like-minded brands, such as Maya Brenner jewelry, Reinhard Plank hats, and Nasomatto fragrances. The interiors have been inspired by a French apothecary albeit with a more relaxed LA vibe. 

33 Crosby Street, NY 10013 T: 212 929 6014
This is the latest retail venture from Sam Buffa, the man most responsible for igniting the barbershop renaissance of recent years. For his latest incarnation of the traditional barbershop he has teamed up with Northern California-based Juniper Ridge, which produces products scented with extracts from fresh wild-harvested sage bundles, wild herb teas and redwood trimmings. The interiors are thoroughly charming with traditional barber chairs and mahogany inlaid mirrors, and there is an outdoor patio serving beers and light refreshments.  

16 Crosby Street, NY 10013 T: 212 343 9999
This is the first stand-alone store from the socially-conscious luxury brand. In addition to their ethically sourced apparel, the boutique offers a spectacular range of chic accessories and jewelry designed in Colombia, India, Indonesia, Kenya, Italy and Peru, and made in New York. The design of the 2,500-square-foot space is minimal and modern with mirror-paneled walls, blond-oak floors, architectural steel fixtures and ceiling-hung LED lighting.

17 Greene Street, NY 10012 T: 212 257 4412
The renowned Italian lighting company has chosen SoHo as the location for their first store outside of Milan. The boutique showcases a vast array of stylish lamps and lighting including Vicente García Jiménez pendant lights and Lucidi & Pevere floor styles. The interior space has been designed by architect Ferruccio Laviani and features a modular shelving system and exhibition space. Milan-based artist Stefano Arienti has created a bespoke version of his Algae installation to mark the opening.

80 Greene Street, NY 10012 T: 212 431 3240
This is Hedi Slimane's first major opening since taking control of the fashion brand last year. The store features the men's and women's collections as well as exclusive items such as the sequined blazer from the Daft Punk album cover and a bespoke crocodile skin version of the classic Sac de Jour. The interiors are chic and sharp with white marble shelving, mirrored brass fixtures and glass jewelry cases.  

234 Mulberry Street, NY 10012 T: 212 219 2789
The stylish downtown bookstore has opened a second outpost just around the corner from its beloved flagship on Prince Street. The store showcases a chic range of new and vintage furniture and office supplies; the current collection includes a cherry wood drafting table, Milanese oak-and-leather desk chairs and hand-bound notebooks from Germany.

63 Crosby Street, NY 10012
Since announcing their arrival by posting a brick to every fashion magazine in the city, there has been an understandable buzz surrounding this store, and for good reason. It is the epitome of a menswear boutique, offering made to measure suits, an in-house label and even its own apothecary. The interiors of the 2,000 foot loft space are a lesson in Americana-chic, think vintage trunks and worn, toffee-hued leather armchairs.

327 Lafayette Street, NY 10012 T: 646-590-0533
The very essence of clean minimalism in both style and products, FOG is the perfect destination for quick and easy retail therapy. Highlights include Italian button-down shirts, lightweight Tuscan-made sport coats, and D.S. Dundee sweaters all housed in bespoke shape-shifting closets. As well as deck shoes and sunglasses, the store will soon offer a range of custom boardshorts, effectively wrapping up the capsule summer season collection.

72 Greene Street, NY 10012
This eclectic clothing label has well and truly heralded the start of spring with the launch of its seasonal pop-up in the heart of SoHo. Highlights from the spring/summer collections will be showcased alongside the brand's first ever handbag line. Alice + Olivia's playful and quirky style is also reflected in the interior design of the store, a vast, industrial space peppered with pops of color, oversize chandeliers and animal print sofas.

245 Eldridge Street, NY 10002 T: 212-777-0050
Following a remarkably successful stint as a concession at Earnest Sewn, the bespoke florist has just launched its very first stand alone store. Since creating the brand back in 2004, owner Denise Porcaro has built a reputation for creating uniquely creative arrangements and the interiors of this boutique reflect her refreshing, organic style. For those looking for something a little more permanent, there is a collection of artisan candles and home accessories.

315 Bleecker Street, NY 10014 T: 212-308-3552
Caudalie, a cult-following French skincare line, have opened their first stand-alone boutique in the West Village. The brand creates beauty products that are on the cutting edge of antioxidant technology, whilst remaining entirely natural. The entire range is available to buy here, including their signature Vinothérapie line, which is produced using the grapes grown on the owners' private vineyard, Château Smith Haut Lafite. There is also a wine-barrel-shaped beauty bar where customers can sample products and experience their range of express facials.

445 West 49th Street, NY 10019 T: 212-247-4847
Matt Fox's hugely popular menswear brand has graduated from the pop up shops dotted around the city to a fully-fledged boutique. In keeping with Fox's appreciation for the well-dressed gentlemen of yesteryear, the interior design is unashamedly retro, complete with ironing boards repurposed as tables, old-fashioned globes, typewriters and collegiate trophies scattered throughout the space. The collection encompasses every accessory imaginable, from belts and braces to spats and socks.

91 Crosby Street, NY 10012 T: 646-569-9191
Located in the creative hub of SoHo, this is the Sydney-based ceramic brand's first venture stateside. Their porcelain collection is designed and hand crafted in Australia, which means that each of the pieces is infused with a refreshing non-uniformity. The interiors reflect the chic simplicity of the wares, with a minimalist design characterized by clean lines, a neutral color scheme and fresh flora accents.

102 Greene Street, NY 10012 T: 212-775-1950
This is the first US boutique from the Sao Paulo-based brand known for its signature glossy shoes, fashioned from recyclable PVC. Designed by creative director Edson Matsuo, the interiors are defined by minimalism, ensuring that the rotating art exhibits are the focal point of the store. Current collections feature styles from the likes of Jason Wu and Gareth Pugh.

CUT 25
129 Grand Street, NY10002 T: 212 966 5080
Recently launched contemporary label Cut25 has opened its second store on Grand Street. It's about high fashion fused with everyday simplicity. Those that buy into this label can be trendsetters, individual and creative but also look democratically low key. The clean and minimalist shop interior makes browsing easy and relaxed. This is a stress free environment and there's also a limited edition collection of Stila cosmetics.

870 Madison Avenue, NY10022 T: 212 535 3703
Chic and classic label Celine opened its first standalone store in New York on the Upper East Side back in February this year and it's well worth a visit. The store itself is sleek and sophisticated like the clothes and accessories it carries. Handbags perch on marble pillars on the first floor and then up a dramatic wood and stone staircase there are layers of fluttering blouses and elegant silk separates shimmer from rails.

34 East 61st Street, Madison Avenue NY 10022 T: 212 201 2338
This is the first US standalone store dedicated to one of the world's leading furniture and interior designers, Christian Liaigre. Originally a four storey townhouse, Liaigre and his team have converted the space, room by room into the perfect showcase for the French designer's work. There's an equestrian themed office, a breezy Caribbean drawing room, exquisite details and the highest quality materials and textures. Even if you're not in the market for new interiors it is worth a very long browse.

181 Mott Street, NY10012 T: 212 925 1200
Proprietor Winnie Beattie has been local to the area for years and her new store has a secret garden in the back and its own scent lingers throughout. The store is designed for those that travel and love adventure and it's not just women's pieces on the rails, there are things for men and the kids too. This season it is all about holidays, lip balms, sundresses, hats and customers are encouraged to hang out in the store, not just shop.

112 Greene Street, NY10013 T: 212 255 1556
This new, bigger flagship store has been relocated from the Meat Packing District. It's glorious and sparkling, and the dressing rooms are generously spacious, with flattering lighting and sculpted hooks. The usual Stella merchandise and clothing is in abundance and although it is not inexpensive, they do have considerable mark downs at sale time. They also stock her range for children.

145 Spring Street, NY 10012 T: 212 775 8330
Classic laid back French chic has now opened in SoHo, just around the corner from the hotel. As well as high quality women's basics this label always has a selection of forward thinking cuts and shapes. This is the perfect way to bring a bit of Paris into your New York stay.

125 North 6th Street, Brooklyn NY 11249 T: 327 457 6160
The Australians really know how to make great coffee and Toby Smith is one of them, in fact he's the main one! After spending time in Brazil and Guatemala on coffee plantations he returned to Sydney to hone his skills. This is his first US outpost, in Williamsburg and the coffee really is excellent.

323 Lafayette, NY 10012 T: 646 321 4621
French tailoring for men has arrived in NoLita and now there is no excuse to buy an off-the-rack suit. Everything is made-to-measure using fabrics from England and Italy. The service is fast and the cost is reasonable.

303 Lafayette St nr Houston St, NY 10012 T: 212 680 1938
Rei is housed in the impressive Puck Building. It's the first New York location for outdoor specialists Rei who sell the correct gear for snow sports, camping, cycling, climbing, running, paddleboarding and wilderness wandering. The Puck Building was renovated over a lengthy six months and now you can see large scale images of kayaking and climbing adventures adorning the walls. It's the perfect environment to start feeling a bit more active and plan some major extreme sports.

109 Mercer St, nr Spring St NY 10012 T: 212 756 9912
Entrepreneur Ivanka has relocated her Madison Avenue store to a bigger two-storey site in SoHo. The space continues to be packed full of diamonds, black onyx and pearls but now she has added shoes, handbags, apparel and watches to the mix. It's luxury but fun and there's a bridal bar stocked with Champagne for Saturday shopping.

232 Elizabeth Street, NY 10012 T: 877 60 AESOP
This is an Australian export offering delicate skin, hair and body products that are natural in content and in packaging. This compact store creatively uses reclaimed copies of the New York Times as building material showing off the respectful literary image of the brand.

605 Hudson Street, NY 10014 T: 212 255 3801
This boutique emporium comprises of Tocca, Tocca Beauty and Tocca Bambini. It was started by a group of friends who had a vision for beautiful affordable clothes with designer detailing. Launched back in 1994 it is both romantic and exotic clothing, inspired by travel and family.

5 Mercer Street, NY 10012
Orla Kiely is an Irish designer based in London and this is her first US standalone store. The winning formula for Kiely's clothes are her quirky but conservative tailoring and bold geometrical prints. Her current line is packed with 50s inspired shift and tea dresses. As well as womenswear there is a homeware collection.


at 113 Spring Street at Mercer Street, NY 10012 T: 212 226 3793
Durable boots and leather goods can be found at this classic American shoe store. It's the flagship and first ever store from the brand and it has an environmentally friendly mandate that makes it one of the few stores in Manhattan seeking LEED certification. As well as shoes you can find leather satchels and soon there'll be a gold and silver jewelry line too.

at 35 Crosby Street, NY 10012 T: 212 837 2648
This new store has been conceptualized by friends, Leana Zuniga and Randi Mates. One was originally behind Aesa jewelry and the other behind Electric Feathers fashion. Together it's the perfect union and you can find one-of-a-kind gems and silky dresses.

at 524 Broadway, NY 10012 T: 212 334 3255
This Canadian export is yet to fully open on Broadway and currently there is a pop up shop next door (on the third floor), but when it does open it will be a menagerie of pretty, feminine, affordable chic with edgy finishes and cuts.

at 105 Stanton Street, NY 10002 T: 646 370 3269
An adorable boutique set up by fashion show winner, Anna McCraney and populated with her own label. Bold prints and block colors fill the racks in this minimalist store that is attracting a growing following.

in New York City
This is a pop-up inspired 800 square foot travelling beach cottage that will open somewhere in New York City on April 28. It will be open for a week in Manhattan before travelling to other cities. It is an homage to the preppy classics with the Tommy twist and will be equipped with accessories usually found in the most upscale of East-Hampton country clubs, such as boat shoes, duck boots, Ping-Pong paddles and badminton rackets. Check in with the concierge towards the end of April for news, not to be missed!

at 243 Elizabeth Street, nr Prince Street, NY 10012 T: 646 692 4472
Colette meets Muji is the feeling one gets when entering this NoLita boutique. Proprietors Fiona Thomas and Allison Sires travelled to Japan and France to put together their Franco-Japanese collection of clothing, toys, knickknacks and trinkets. The collection ranges as much as the prices, from $4 to $880 an item but most things are around the $100 mark. It's great for present buying and general browsing and has a free gift wrapping service with Japanese prints and neon ribbon.

at 93 and 93.5 Mercer Street, NY10012 T: 212 242 3240
This is a newly opened concept boutique that pushes the idea of contemporary design in fashion retailing. It fuses two distinct design and style innovations with urban and natural themes. For spring 2011 they have introduced a handbag collection-composed of six styles that pay homage to the iconic distressed, vintage motorcycle jacket.

at 205 Mulberry St T: 212 925 1005
Creatures of Comfort hosts a month long popup direct from Japan. Tokyo design store Playmountain will be selling beautiful giftware throughout February. Think apple-shaped ceramic sugar bowls, detailed cotton shirts, pampas-grass brooms from designers such as Alma Allen, Tembea and Futagami.

at 203 Grand Street T: 718 388 1655
Brooklyn artists Naomi Clark and Nana Spears have collaborated with designer Lauren Nevada on a collection of oil painted dresses. Taking inspiration from vintage fabrics to create simple shirt dresses, buttoned through the middle and flattering a-line skirts with tie waists. Purchasing pieces should be approached in a similar way to purchasing art

3 Greene Street, NY 10013 T: 212-334-8345
The achingly cool Scandinavian fashion and lifestyle brand has recently opened its New York flagship store in the heart of SoHo. Their eponymous denim collection is presented alongside classic silhouettes and impeccably cut basics. The studios' interiors are reminiscent of a minimalist-art installation, with giant geometric mirrors near its entrance and one wall covered with oversized glass doorknobs.

262 Mott Street, NY 10012 T: 212-925-3500
Located just five minutes away from the Crosby Street Hotel, this is the renowned London art dealer's first gallery in New York. The Gallery exhibits across a broad spectrum of Western Contemporary and Aboriginal Art and features a wide variety of excellent works from such acclaimed artists as Rebecca Jewell, Morten Lassen, Peter Clark and Karen Nicol.