Firmdale Hotels




13 Meard Street, W1F 0ES, T: 020 3689 2970
The British shoe brand has chosen to open its third outlet in the tiny turning that was once home to the infamous Batcave nightclub in the heart of Soho. This chic and charming store displays an edited selection of the label's handmade men's and women's footwear, as well as bags and shoe care accessories.

103 Mount Street, W1K 2AP T: 020 7491 8200
Mount Street's luxury credentials have been further boosted by the arrival of the French fashion house's new flagship store. The single storey boutique houses an impressive 3,300 sq ft of retail space, split into three distinct areas for handbags, shoes and ready-to-wear collections. The interior design has been created by Phoebe Philo with an emphasis on rare raw materials; the stunning patchwork floor is made up of 12 different types of marble inlaid with semi-precious stones.






91-97 Fulham Road, London SW3 6RH T: 020 7589 0092
This is Stella's second London store, a short walk from Number Sixteen and the Knightsbridge Hotel. With panoramic windows, neutral wall covering and parquet flooring it certainly makes for a relaxing shopping experience. Upstairs you'll find the casual, wearable pieces by the established British designer, while downstairs you'll find luxurious underwear and eveningwear. There's also a little-girls section which mirrors the adult collection.

38 Lamb's Conduit Street, WC1N 3LD T: 0800 562 0258
Nestled amongst chic menswear boutiques in the middle of historic Bloomsbury, this is J Crew's first men's only store outside the United States. Occupying a small space in a Georgian townhouse, the store's focus is on shirting and tailoring, and showcasing exclusive collaborations, such as shirts from Thomas Mason, and sunglasses from Han Kjobenhavn.


209 Tottenham Court Road, W1T 7PN T: 0800 404 9780
This is the first European store from the contemporary US interiors brand. Across two levels the space houses a beautifully curated selection of products from cushions and cookware to bedding and furniture, as well as a cosy in-store cafe. A corner of the shop features artwork created by local artists as well as furniture produced in collaboration with UK-based designer James Harrison.

165 Regent Street, W1B 5SN T: 020 7292 1580
Arguably the most eagerly-awaited opening of the year, this is the stylish label's first flagship store outside North America. The 16,000 square-foot space on Regent Street features an extensive selection of covetable menswear, womenswear and children's clothing spanning two floors. The interiors are warm and inviting with features such as reclaimed herringbone parquet floors, white oak tables, shelving and cabinets, and hand-painted Chesterfield armchairs.

The Market WC2E 4RA T: 020 7563 6343
Following the success of neighbouring Chanel's make-up pop up, Dior have just opened their first standalone beauty store in the heart of Covent Garden. Showcasing the entire Dior beauty repertoire from make-up to fragrance, the boutique also features bespoke services and master classes in make-up, nail art and perfumery. The interiors are resplendent in black lacquer with touches of neon and there is a resident flower artist.

135 - 137 New Bond Street, W1S 2TQ T: 020 7495 5897
Having shown a series of critically acclaimed collections in Milan under the design direction of new chief creative officer Martin Cooper, the eponymous biking brand has cemented its status as a fully-fledged fashion label with the opening of its flagship store on Bond Street. Located in the grandly imposing Belstaff House, the 25,000 square foot space is defined by dark tones, clean lines and cutting edge technology.

229 Regent Street, W1B 2EG T: 020 3141 8441
This is the new global flagship store from the French luxury accessories label. An extensive range of the brand's expertly crafted leather wear is displayed over three floors, as well as their ready to wear collection for women. The interior design reflects Longchamp's heritage for craftsmanship, with its use of natural materials such as stone, marble, glass, wood and leather.

29 D'Arblay Street, W1F 8EP T: 020 7494 3655
Located on the corner of Berwick Street and D'Arblay Street, this is the first standalone store from the cult Swedish brand. Alongside their eponymous denim collection, the store will also offer a global repair station, where a team of highly trained seamstresses will provide a complimentary tailoring service for old jeans. The interiors are a lesson in industrial chic with smoke distressed window panes and exposed lighting. 

7 Rugby Street, WC1N 3QT T: 020 7831 2878
This is the first standalone shop from the quirky interiors brand renowned for its intricate screen-printed pieces. Their signature style borrows imagery that plays on artistic traditions, inspired by an eclectic mixture of Victoriana, Mrs Beeton, Beatrix Potter, and 17th century microscope imagery of the natural world. The interiors are bright and airy with painted wooden floorboards and unique reclaimed furnishings.

8 Ganton Street, W1F 7QP T: 020 7437 1204
This boutique is the footwear designer's first standalone retail space since he closed the doors to his renowned Cobblers to the World shop on the King's Road in 1979. The store showcases styles spanning de Havilland's six-decade-long career, famously worn by the likes of Bianca Jagger, David Bowie and Kate Moss. The interior design has been created by the celebrated architectural firm Harper Downie to emulate the silver décor of Andy Warhol's New York factory.

9 Savile Row, W1S 3PF T: 020 7494 8840
Located on the iconic Savile Row and designed by David Collins Studio, this boutique reflects the British brand's renewed focus on menswear and bespoke tailoring. Not content with simply offering the largest collection of the label's ready-to-wear and accessories in the world, the store will soon boast an in-house tailoring service in its basement, where apprentices will be offered full training. As expected of the flamboyant fashion house, the interiors are suitably theatrical - the ornate 19th century style plaster paneling is studded with skull and wing motifs, and the reassembled Nero Argento marble flooring is adorned with a red carpet.

256-258 Regent Street, W1B 3AF T: 020 7479 7070
This flagship store is the latest offering from Hennes & Mauritz, the wildly successful Swedish brand behind Cos and H&M. Simple lines and clean timeless silhouettes in an array of colours dominate the inaugural collection and accessories continue the theme of Scandinavian minimalism. The interior design has a stripped-back appeal, complete with lighting rigs of spotlights, scaffolding staircases, and steel mesh railings for the ultimate in industrial chic.

35 King Street, WC2E 8JG T: 020 7836 4978
Following the overwhelming success of the Opening Ceremony pop-up over the Olympic Games, this Covent Garden store is the US brand's first European stand-alone outpost. Their eponymous own-brand collections are presented alongside pieces from the likes of Patrik Ervell, and Proenza Schouler, as well as collections from Korean and British designers. The store is also host to Tinker, a furniture-based art installation created by British designer Faye Toogood.

27 Bruton Street, W1J 6QN T: 020 7229 7957
Situated over six floors in a stunning Georgian building, this new flagship from the British designer brings all three Temperley collections under one roof for the very first time. The interior design of the Grade II listed property perfectly reflects Temperley's signature ultra-feminine style, complete with unique art deco clothing rails, antique gold mirrors, bespoke furniture and vintage chandeliers.

Regent Street 121 Regent Street, W1B 4TB T: 020 7806 8904
The iconic British brand has just unveiled its self-styled Burberry World Live after an extensive two year refurbishment of its original flagship store. Beyond the doors of its impressive Georgian façade, pioneering digital screens, audiovisual experiences and multimedia mirrors have been implemented. The juxtaposition of timeless British craftsmanship with innovative digital technology promises to provide a refreshingly unique and shopping experience.

83 Brewer Street, London, W1 T: 020 7036 0212
Two fantastic menswear stores have opened next to each other in a shiny new development at the bottom of Brewer Street in Soho. Jack Spade is the first British store from this successful US brand that was created by an ad man called Andy who wanted to originally design men's bags. They now design blue-collar clothes for the white-collar man, not just basics, but simply designed classics. Wolsey, right next door, is a 250 year old British brand that is finally breaking onto the boutique high street with contemporary styling of iconic menswear classics.

41 Lexington Street, London W1F T: 020 7148 0237
The Australian beauty brand has opened another London shop, their 5th, this time on Soho's earthy Lexington Street. Aesop was one of the first companies to launch a scientifically-based range of botanical skin, body and haircare products. All the products, over 70 of them, smell divine and come in their signature pharmaceutical bottles, wrapped in simple black and white labels with philosophical quotes. Products sit on steel shelves set against white tiles and there's even a butler's sink in the middle of the room.

40 Old Compton Street, London W1 T: 0207 7344 491
Sunspel has always been responsible for luxury British basics for men, until recently. They have now launched a women's capsule collection so that both sexes can enjoy the traditional yet innovative clothing. The company has been going since 1860 and all of the clothes are made in the same factory in Nottingham. It's great for t-shirts and casual essentials.


36 Chiltern Street, London W1U 7QJ T: 020 7486 7590
This beautiful new opening in fashionable Chiltern Street is home to one of the oldest candle making names in the world. Magnificent candles can be seen throughout the shop and the dark wood cabinets and shelves burst with coloured wax. Orderly rows of bell jars stand to attention as a divine combination of scents wafts around the room.

2 Symons Street, London SW3 T: 020 7259 0645
Manhattan original Kate Spade has opened a second London shop in Chelsea. The shop itself is like a jewel box with elaborate light fittings and display cabinets but the offer is exceptional too. There are beautiful costume jewelry pieces, simple totes, shoes, luggage, clothes, home wares and stationery. It's American preppy but also grown up glamour for women.


5 Mount Street, London W1K 3NE T: 020 7290 1404
High fashion shoe designer, Nicholas Kirkwood has recently opened his latest shop on trendy Mount Street in Mayfair. Nicholas had an input into the design of the shop but artist, Richard Woods specifically created the floor on which the shoes would walk. Striking lacquered display fixtures in white are set against a minimalist, flowing wooden floor to show off his beautiful shoes

143 Wardour Street, London W1F 8WA T: 20 7424 5750
This is the new flagship store from award winning chocolatier Paul A Young. Situated in the hustle and bustle of Soho it houses some of the most creative chocolates you will find in the capital. There's also an altar inside used for display which is worth seeing just by itself.

19 Neal's Yard, London WC2H T: 020 7836 9580
Rice is a Danish brand, famed for cheerful accessories and melamine tableware. This new store has a large range of products and is great for present shopping. Expect to find quirky camping, picnic and barbeque accessories.

138 New Bond Street, London W1U T:020 8749 5398
This is the classic Italian knitwear brand's second stand alone store in London. Missoni is famous for its geometric, stripy and abstract floral patterns in a diverse range of colours. Garments and accessories can be found in wool, cotton, linen, rayon and silk.

New Bond Street, London W1U
The luxury Swiss watchmaker, Hublot was established in 1980 by Carlo Crocco, a member of the Italian Binda dynasty that made Breil watches. Now a beautiful new store has opened on fashionable New Bond Street and is sure to be very popular with the watch enthusiasts that shop in that area.

125 Mount Street, London W1 T: 020 7499 0226
This is the first standalone store for the Spanish brand in London. Famous for its luxury leather goods, Loewe brings Madrid style to London. It has been around since 1846 and in its latest store launch there is a new personalized level of service, a made-to-order service and a leather icons range. Ideal for present buying and personal accessories.

49 Rupert Street, London W1D T: 020 7494 4321
Bubbleology is a brand new concept store in Soho selling quirky snacks with a healthy angle. Bubble Tea is a range of refreshing flavoured fruit teas and milk served hot or cold with chewy tapioca balls that are eaten through a straw, definitely one to try on a hot London summer afternoon.

13 Dover Street, W1 T: 0207 629 9374
The Swedish fashion brand has gone from strength to strength since opening in the 90s. Previously only available to Londoners via concessions in department stores, this new concept store, spread over a 5 storey townhouse, opened in July.

57 Carnaby Street, W1 (Open from Aug to Oct)
This upfront, straight talking, British clothing range owned, founded and designed by Liam Gallagher opened on Carnaby Street in August. The temporary store is a haven for the contemporary Mod-boy.

27 Avery Row, W1K T: 020 7629 1892
This small but airy Mayfair boutique which opened at the end of May carries obscure, niche perfume brands tucked amongst hanging plants and bird-inspired deco


55 Regent Street, W1
The popular Dutch fashion retailer opens its first London store in July within the iconic Piccadilly building once housed by Tower Records. Known for cutting edge fashion and in house music and video installations, it will house over 25 different brands for men and women.


91 Pelham Street, SW7 T: 020 7225 6470
Despite a brief closure in 2008, the iconic London retailer made a welcome return to Kensington in May. With a strong focus on British design and manufacture, this boutique sanctuary stocks a range of items from bath products and stationery to house wares and modern British furniture.


270 Brompton Road, SW3 Tel: 020 7589 1154
Having launched the spacious flagship store in style capital Milan last year, March saw the opening of the London branch of this one-stop design shop. With collections by top names such as Peter Marigold, Marcel Wanders and Maarten Baas, design lovers are sure to be impressed.


131-141 King's Road, SW3 Tel: 020 7349 3110
The hit US store opened its second London branch in March. With extraordinary visual merchandising and unique ranges of home-ware, clothes and accessories, this is every woman's haven.


125 Ledbury Road, W11 Tel: 020 7243 4118
April saw the launch of this old world boutique in London's famous vintage shopping area, Notting Hill. From haute couture Chanel to '90s Comme des Garçons, the collection brings together finds from vintage dealers all over the world.

10 King Street, WC2 T: 020 7240 6590
Likely to be the biggest celebrity store opening of the year, singer Lily Allen and her half-sister Sarah Owen have created a haven for the vintage fashionista. With an array of high quality pieces to rent or buy and an all day vodka bar, this is a great place to find a one off vintage item or for an afternoon pick me up.

85 Redchurch Street, E2 T: 020 7729 6253
Originally an old pub, the premises offer substantially more room to house the tasteful and timeless homeware collection which has proved so popular at the Cheshire Street store.

8 Chiltern Street, W1U T: 020 7486 2357
This innovative new boutique in Marylebone features collections of the best menswear from Japan, Italy and beyond and is also the first UK stockist of American favourite J Crew. Owned by Swedish native, Mats Klingberg, who has hand picked every item, the cosy store aims to become a top shopping destination in Europe.

St Martin's Courtyard, WC2 T: 020 7240 8183
Just opened, this is a unique cafe and produce store created by a team of people who are passionate about food. Unlike anything that exists in the UK, Bill's offers a wonderful shopping and eating environment, incorporating a cafe, fresh and organic fruit and vegetables, herbs, groceries and hampers.


18 Monmouth Street, WC2 T: 020 7240 8880
Known for their classic wet shave services and traditional barber shop style, this high end men's grooming store opened its third (and largest shop) in Covent Garden in December. As well as wet shaves, haircuts, facials and shoe shines, the store stocks its own individual line of apparel including scarves, neckerchiefs and leather goods.

At 104 Mount Street, W1K T: 020 7493 4678
Legendary Scottish waterproof Mackintosh has returned to the London shopping vista with a stunning minimalist flagship store on fashionable Mount Street in Mayfair. With sharp new designs that keep this classic staple up-to-date.


At Great Marlborough Street, W1B T: 020 7734 1234
Finally a new stationery room has opened in one of London's oldest department stores. Stocked full of beautiful and individual items it showcases the most luxurious in stationery from designers such as Vivienne Westwood and Manolo Blahnik and Liberty's own range of fabrics cover notebooks and photo albums. All your stationery needs are covered.


At 228 Battersea Park Road, SW11 T: 020 7720 2234
London is a mecca for vintage hunters and this new pre-owned designer clothing shop is well placed in up and coming Battersea. Its collection has also been edited by a former stylist and retail expert and there are no musty smells or bad purchases - advice is included.

37B New Cavendish Street, London W1G 8JR T: 020 7935 3590
This is the third opening for Scandinavian inspired café, Nordic Bakery. The coffee is excellent and the food is interesting: delicious gravlax with dill and oven pancakes with jam, not to mention the cinnamon buns- the luckiest visitors arrive just as they've been removed from the oven. The café itself is designed in that Scandinavian style making is a serene and calming place to while away an hour or two.

10 Glasshouse Street, London W1B 5AR T: 020 7112 7771
This iconic Australian brand has now opened its flagship store in London's Piccadilly and spearheads a new development that has changed the landscape of this lower part of Soho. Ugg creates high quality sheepskin footwear and accessories for men, women and children. Although not high fashion, Ugg is a benchmark for comfortable dressing.