Firmdale Hotels' owners, Tim and Kit Kemp believe that "hotels should be living things, not stuffy institutions". Kit Kemp has designed all of the interiors in a fresh contemporary English style. Her mixture of colour and texture, modern and antique together with an impressive art collection, has combined to create a unique look and style. Firmdale Hotels won the Queen's Award for International Trade in 2000, 2006 and 2009. Kit Kemp was awarded the Andrew Martin International Interior Designer of the Year for 2008. Firmdale's most recent project is the Crosby Street Hotel which opened in New York's SoHo in October 2009.